Are you looking for ways to maximize your eCommerce PPC performance and achieve better results? Pay-per-click advertising can be a powerful tool when used correctly, but many digital marketers and business owners make common mistakes that hinder them from making the most of their campaigns. In this blog post by a leading eCommerce PPC Agency, they’re going to go through six of the most common PPC mistakes businesses make in their eCommerce efforts, explain why they should be avoided, and offer strategies on how you can avoid these pitfalls yourself. Read on to find out more!
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1. Failing to create accurate and detailed keyword lists
One of the most common mistakes made when setting up an eCommerce PPC campaign is failing to create an accurate and detailed list of keywords. When it comes to PPC, you need to be very specific with your keywords because they will determine who sees your ads. If your keyword list isn’t as detailed and focused as it should be, you could end up wasting money on irrelevant clicks that don’t convert into sales. To avoid this mistake, make sure you use a comprehensive keyword research tool like Google Ads Keyword Planner to find relevant keywords related to your business, product or services that potential customers might use in their search queries.
2. Neglecting negative keywords
Another common mistake businesses make when it comes to PPC is neglecting negative keywords. Negative keywords can be incredibly useful in ensuring your ads are only being shown to the most relevant and interested people, so it’s important to include them in your campaigns. For example, if you are selling basketball shoes online then you may want to add “free” as a negative keyword since someone searching for “free basketball shoes” likely isn’t looking for something to buy. Take some time to research potential negative keywords that could help filter out unwanted clicks and save you money in the long run.
3. Setting unrealistic budgets
When setting up a PPC campaign, one of the biggest mistakes you can make is setting an unrealistic budget. Many business owners think that simply boosting their budget will lead to better results, but this isn’t always the case. In fact, it can often be counter-productive as you may end up wasting money on clicks that don’t convert into sales at all. To avoid this mistake, start by testing different budgets with your campaigns and adjust accordingly depending on the performance of your ads. This way you can find a balance between cost efficiency and maximum exposure for your campaigns.
4. Not optimizing bids
Another common PPC mistake is not optimizing bids for the keywords you are targeting in your campaign. It’s important to keep a close eye on how much you are spending per click so
that you don’t waste money on clicks that may not convert into sales. Thrive Digital Marketing Agency explained that to make sure your bids are optimized, use a bidding strategy like manual CPC or Target CPA to ensure that you are spending the right amount for each click.
5. Not using ad extensions
Ad extensions are a great way to enhance your ads and give potential customers more information about your business or product before they even click through to your website. Unfortunately, many businesses fail to take advantage of this valuable tool when running PPC campaigns. Ad extensions can be used to include additional details such as site links, phone numbers and contact information so make sure you incorporate them into your campaigns for maximum impact.
6. Ignoring split testing
The final mistake we’ll mention is ignoring split testing. Split testing, or A/B testing, is a great way to get an idea of what works and what doesn’t when it comes to your PPC campaigns. By creating two different versions of the same ad, you can easily compare which version performs better in terms of engagement and conversions so that you can adjust your campaigns accordingly. Make sure you take advantage of this valuable tool as it can help optimize your campaigns for maximum return on investment.
In conclusion, these are six common mistakes businesses make with eCommerce PPC management. Failing to create accurate keyword lists, neglecting negative keywords, setting unrealistic budgets and not optimizing bids are all mistakes that should be avoided at all costs. Additionally, businesses should take advantage of ad extensions and split testing to ensure their campaigns are optimized for maximum ROI. Taking the time to carefully review each of these areas can help you maximize your PPC efforts and get better results from your campaigns.